Successful digital marketers in Hong Kong are always on the lookout for marketing design trends. They will be the first to tell you that a brand’s success relies heavily on their focus and attention on marketing design trends.

Knowing and applying marketing design trends is the secret of most successful digital marketers in Hong Kong. Marketing design trends can be inspired by a lot of countries near and far for Hong Kong. One example of which is China. Though their markets may be different, there are still areas where the interest intersect.

The Rise of Virtual Cryptocurrency

Virtual cryptocurrecy rose in popularity in late 2015 but it has been around since 2008. The global phenomenon surrounding virtual cryptocurrency hasn’t taken away the fear associated with new discoveries.

Cryptocurrency actually came from a failed attempt of Bitcoin Founder Satoshio Nakamoto in 2008. Satoshi wanted to build a digital cash system without a central entity. His ideas gave birth to peer-to-peer network for file sharing. This is what led to digital cash. Now it’s easier to move around cryptocurrencies in a way we do with regular money.

The whole world took notice of this cryptocurrency and everyone in the world are following suit. However, there are many regulations that still needs to be in place in order to promote it in a healthy manner.  As an example, Hong Kong authorities launched a campaign to educate their public about the risks associated with ICO and virtual cryptocurrency.

These regulations may mean that it is more difficult to hope on new marketing design trends such as the rise of the latest craze, CryptoKitties.


CryptoKitties are ‘collectible and breedable’ digital cats in the world’s first game built on the Ethereum network. A game designed by Vancouver based company, Axiom Zen, the game was inspired to make virtual cryptocurrecy more relatable to the non-techie mind.

Reminiscent of the Tamagotchi and Pokemon craze, Cryptokitties is a blockchain-based virtual game that allows players to adopt, raise, and trade virtual cats. It is the first of its kind to use DAPP for leisure and recreation. CryptoKitties are not necessarily cryptocurrencies but rather called cryptocollectibles.


Cryptocollectibles use blockchain technology to authenticate ownership of a particular CryptoKittie character.  If you are not fond of trading, you can simply buy a kitten.  Hold on to it, breed kittens and just simply grow them like a little family.

At present, over $19M dollars has been in exchange in the game. The most expensive CryptoCurrency is selling for a whopping $110,000! Since it launched, more and more people are falling in love with both currency and kitties.

Unfortunately, the biggest cat fans in Asia cannot experience the fun due to the many strict regulations in China. Axiom Zen would also like to bring the number one trend in Hong Kong and Taiwan. However, it has taken awhile due to the regulations.

Since CryptoKitties are not virtual cryptocurrency per se, Axiom Zen in partnership with Garfield was able to enter the Chinese market recently. The reason? Cryptocollectibles is not classified as a security threat.

China also understands the importance of technology and what it produces for them. CryptoKitties gives China an opportunity to once again propel the creativity of their people.

As an example, Tuzki creator Momo Wang serves to be one of China’s first CryptoKitties ambassador providing CryptoKitties its first Artist Series. The character has garnered 40 million interactions per day on social media.


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April 30th, 2018|

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