86% of consumers find local businesses on the internet. The internet has become the new marketplace. With one click of a finger, consumers find new places to visit, new products to purchase, and new trends. Businesses invest heavily in AdWords and employ AdWord techniques for this very reason. Businesses earn $2 for every $1 they spend on AdWords.
Creating successful AdWords campaign can be tricky. There’s a lot to know about long-tail keywords, volume keywords, low – search volume, and other factors to make your campaign a success. AdWords help you get brand awareness. Know the right techniques in order to win the AdWords Campaign game.
Avoiding Low Search Volume in AdWords
Each AdWords campaign aims to create brand awareness through impressions. So what happens if your campaign is not generating impressions? Do not be dismayed if your AdWords are marked as “low search volume?” since we will be sharing techniques that will surely increase brand awareness.
“Low search volume keywords” is a term used by the industry when keywords do not generate enough traffic on Google search. This is common with long-tail keywords and new volume keywords.
This will affect your campaign because your keywords won’t trigger ads or will remain inactive until the search for the keyword increases.
Always remember the goals of your campaign includes:
- Reduce cost per click (CPC)
- Increase click-through rate (CTR)
To achieve these, we are sharing several techniques.
Change the Match Type
When it comes to searches, only a few people will search for a term that is 5-6 words in a specific order. This is the problem with long-tail keywords. However, long-tail keywords convert better than head keywords – so it is still good to use for ad campaigns.
When faced with the label “low search volume”, you can remedy this by changing the keyword match type from whatever you’re using for the Broad Match Modifier type. You must put “+” in the front of the most important words. The broad match type helps eliminate the low-search volume label.
The beauty of Broad Match is that it allows you to reach more searchers as opposed to Exact Match and Phrase Match Type. This increases the chances of better returns on your volume keywords.
Broad match automatically runs on relevant variations of your keywords, even if the terms aren’t exactly what is on your list. According to Bing, 41% of conversations are untapped and available through Broad Match – that’s a huge opportunity!
Discover new keywords
Do not be alarmed if your top keywords are given the low-search volume label. You simply have to find better-suited volume keywords. Finding similar long-tail keywords do not need to intimidate you. There are many tools when it comes to finding similar long-tail keywords but you have to find uncommon ones to get ahead of the game.
Manual techniques prove to help in finding keywords. It is effective in allowing you to discover new keywords with better returns. You simply have to search for high-search volume and low competition. Using Google’s “Related Searches” feature will help you get ahead of the game. Through this portal, you can see a lot of variations of keywords in the related search result. This will prove to be of great relevance to your AdWords campaign.
You can also use niche forums and boards. Forums are of great use in discovering effective long-term keywords. You can also use Google AdWords Keyword Planner and Ubersuggest to test out new keywords for your AdWords campaign.
Broaden Your Geographical Targeting
The advantage of AdWords is its rich targeting. Your ads will definitely reach those who are interested in what you have to offer. Geographic targeting can help ensure that you are reaching out to the right people, in the right cities, states, and languages that matter to your business.
Adjusting your geo-targeting can mean at least a 15% increase in conversion rates. Knowing who and where your audience is can mean a big difference when it comes to conversion.
With these techniques, you will surely be winning the game in no time.
About Hong Kong SEO HK
Search engines are the front doors of the internet and Google AdWords is one of the fastest and most scalable ways to draw your customers to your website and grow your leads. At Hong Kong SEO HK, we’ve got enough experience to create award-winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.
Get the best out of your online marketing budget and make you stay ahead of your competitors. Talk to a dedicated AdWords expert for FREE 30-minute growth session, today.