When it comes to social media in Hong Kong, Facebook tops the list of having the most users with a 75.39% engagement rate.  With the highest engagement rate among all forms of social media in Hong Kong, Facebook is proven to be a great tool to grow your business.

Facebook continues to be a popular tool of choice due to its large market and unique targeting techniques. This is the reason why a large part of social media management is the use of a Facebook audit. The art of social media management continues to be dynamic, meaning that it changes often.

Same can be said about Facebook and its recent desire to make their pages less about brand promotions and more about personal connections. Facebook’s campaign can make strategies for social media in Hong Kong and all other parts of the world trickier. This is why a Facebook audit is necessary in any social media management plan.

A Quick, 4 Questions to Ask for Your Facebook Audit

Though it may seem daunting, a Facebook Audit is not nearly as intimidating as it seems. In fact, with just four quick and easy steps you can incorporate into your social media management tools, you can win the ever-changing Facebook game.

Do not allow it to overwhelm you. In fact, in answering just 4 questions, you will be able to determine what speaks the most to your followers and how to customize your page accordingly.

  • Is your profile complete?

We get it – there times when answering questions on your Facebook profile can be overwhelming. However, it is important to your brand’s image to have a complete profile. Your Facebook profile is a great opportunity to show your followers who you are, what your brand believes in, and allows you to take control your narrative.

A Facebook audit also gives you the chance to review what you have written previously. This is a good time to claim and customize your page, have appropriate links set up, and have call-to-action buttons for your audience. If you were in the shoes of your audience, what are the things you would ask and are the answers readily available?

  • Does your profile look the part?

As we’ve mentioned, your Facebook account is a great way to control your image. What story is your Facebook telling? If you are a high-end brand, does your page share that story?

Is your Facebook page aligned with the image that your brand is trying to portray? There are many aspects to a great Facebook page but making it visually appealing is always a good start.

  • Do you know your metrics?

Once you have perfected your visual strategy, you can now move forward with studying your Facebook metrics. Facebook insights is a valuable tool because it is a great way to get to know your audience and present them with content that they will patronize.

You have to be able to determine your net likes, likes, reach, posts, and video insights. Reach is important because even if you have great content, it can only do so much if it doesn’t reach a large target audience.

  • Do you know your content strategy?

Once you have determined your content, it is important to have a strategy that will complement the metrics of your audience. A sound content strategy that is posted consistently will definitely give you the Facebook page that you need

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April 1st, 2018|

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