The core of any search engine optimization is simple: keywords. Keyword research is the core of most content marketing strategies because the result of such studies can positively impact a campaign.

Before we explain further, let us give a little background.  In 2017 alone, there have been over 6,056,013,574 searches made. As you would have guessed it, most of these searches were done from mobile devices such as tablets and smartphones. With such a large number, only 5% are paid, though that number doesn’t include mobile devices as of now. Because of this large number, most companies focus on the organic growth of their campaigns. This is what makes keyword research of great importance.

Keyword research has not on the formula of success. There is a lot of factors at play that must be considered.  One important factor is the fact that all brands are doing the same thing that you are doing – searching the most popular keywords to get on top. This may hinder your goals of reaching the top of search engines. Effective keyword research that converts to sales needs to be meticulously planned with the right keyword research tools.


A favorite of the industry, SEMrush is a keyword research tool that provides both short and long-tail keyword research. SEMrush also provides information on keywords for both PPC and organic traffic. It also gives you the power to search keywords for more than 131 countries. This is beneficial for multinational companies to improve their reach. As an example, if you are a brand in the United States and yet you are growing in the local marketing, SEMrush will be able to provide you insight. You can win over your target audience in Hong Kong right from your country of origin. You can know the keyword trends in Hong Kong SEO and make it work for you. SEMrush has the ability to give you data about different keyword searches. It can also give you the price of CPC Adwords, the number of results each keyword can bring, and the competition level of the keyword. This gives you a proper analysis of what effect you can do to earn online success.

It also gives you the opportunity to show you keywords to match the phrase you’ve been searching for and other related keyword searches. The tool also shows you the top results for each keyword you enter in both PPC and organic searches. This tool gives you the opportunity to see who your competition is and that gives you leverage. As an example, if you type in Hong Kong SEO and a relevant keyword, all activity of your competition will show up which will help you become more creative with your content. The must-have tool also gives you the Keyword Magic Research tool that makes you enter a keyword into an advanced search criterion that gives you so many more details about your keywords.

Though this is a paid service, SEMrush is a one-stop shop for everything you could ever need.

Google AdWords

If you are looking for a free keyword research tool, you can rely on Google AdWords. While their Google Keyword Planner is designed to help out with Adwords, the only free service is the one given by Google AdWords. Google Adwords search volume tool is both effective and extremely easy to use. This is also a great tutorial for those who are new to keyword research. Google AdWords will give you a quick review of both volume and competition. It will give you the opportunity to see the search volume, general competition level, and even suggested Adwords.


One of the most popular keyword research tools is Moz. Moz is the number one choice for most SEO lovers because of their Keyword Explorer. Their interface is the most user-friendly of all available keyword research tools while also giving you data on the keywords. The upside is that it is easy to understand and provides an easy-to-read interface that is perfect for both experts and newbies. They also give you the opportunity to show both numeric and visual representations of a keyword’s monthly search volume and the opportunity it has for ranking, priority, and difficulty. There are also detailed keyword suggestions and SERP analysis.

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November 18th, 2017|

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